A new product that combines an easy-to-use vintage razor handle with a disposable razor that can be changed at the push of a button - we call it Click&Clean by Better Barber.
CLIENT
Moses Deli
TYPE OF SERVICE
Branding, Strategy
YEAR OF RELEASE
2021
The Solution
All the barbers around the world have one common denominator - they all want to make a profit :)
How do you get barbers to pay more for a product that primarily benefits the client by being more sterile (and safe).
How do you get barbers to pay more for a product that primarily benefits the client by being more sterile (and safe).
The Solution
The central strategic insight was based on the understanding that our customer, the barber, should "get something” from choosing our product. His clients get a more sterile product that costs more, but what does he get?
The best solution, as always, was to simply tell the truth:
Our product is the proof that he does not compromise, does not cut corners, does not cheap out on his clients. He does more, invests more, gives more, and that's exactly what makes him a better barber.
The best solution, as always, was to simply tell the truth:
Our product is the proof that he does not compromise, does not cut corners, does not cheap out on his clients. He does more, invests more, gives more, and that's exactly what makes him a better barber.
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