DRAG
2012-2023 and counting
INSTAGRAM

Feeel

The first VR platform giving hospitality properties the technology, production, and tools to upgrade their client experience through immersive technologies.
We called it Feeel.
CLIENT
Feeel
TYPE OF SERVICE
Branding, Strategy
YEAR OF RELEASE
2021
The Challenge

The Solution

The events category in general, and weddings in particular is a unique category. The wedding event is considered to be the biggest and most important event in our lives. Choosing the right place out of a thousand options consists of endless considerations: the atmosphere, design, cost, geographical location, date of the wedding, number of guests, and much more. Our challenge was to fundamentally change the way people decide on wedding venues.
The Solution

The Solution

We analyzed and researched people on both sides of the equation - event hall owners and engaged couples. The main insight identified is that the FOMO effect is immeasurably amplified when it comes to the most important day of your life. Couples have limited time and capacity, hence the number of places they can visit is limited. They want to feel the place in real time but are sure that it’s impossible. That's exactly what we came to change.
Experience it for real, Before the real experience.
NEXT PROJECT
New Cognito