Canonic is a subsidiary of Evogene – a world-renowned computational biology powerhouse – with the goal of innovating and bringing advanced scientific methods to the medical cannabis industry.
CLIENT
Moses Deli
TYPE OF SERVICE
Branding, Strategy
YEAR OF RELEASE
2021
The Solution
The medical cannabis category in Israel suffers from tough competition and a lack of real ability to differentiate brands.
The consumer is exposed to hundreds of brands, names, and colors.
The varying quality of the products can often lead to the consumer's disappointment. This leads many consumers to "stick" to a brand that has not disappointed them in the past, and there is a real struggle in convincing them to "trust" a new brand.
The consumer is exposed to hundreds of brands, names, and colors.
The varying quality of the products can often lead to the consumer's disappointment. This leads many consumers to "stick" to a brand that has not disappointed them in the past, and there is a real struggle in convincing them to "trust" a new brand.
The Solution
Through precise plant characterization capabilities and with the help of advanced computational analysis, Canonic can speed up and significantly shorten processes that usually take decades, or even hundreds of years, and bring to the market elite varieties of medicinal cannabis.
The branding solution was to create a visual expression that tells this story of scientific innovation. This visual expression illustrates the selection process by Canonic that succeeds in choosing the desired seed and producing the best variety from it.
Cultivated by science
The branding solution was to create a visual expression that tells this story of scientific innovation. This visual expression illustrates the selection process by Canonic that succeeds in choosing the desired seed and producing the best variety from it.
Cultivated by science
The Solution
Canonic aims to change the medicinal cannabis market in Israel, using groundbreaking technological and scientific capabilities. Canonic is able to "scan" hundreds of cannabis strands, and to know beforehand (before cultivation) which seed will succeed and grow into impressive inflorescences.
